180 MINUTES OF RUNTIME — THREE TIMES THE CATEGORY NORM IN THIS FORMAT: A 600mAh cell in a pen-sized body delivering three hours of operation. For a device that gets used for two minutes at a time, this means months between charges, which effectively removes charging from the ownership experience.
A TWO-ENDED PEN FORMAT WITH LED ILLUMINATION AT BOTH WORKING TIPS: Facial shaver at one end, precision trimmer at the other. Light at the point of contact is what makes fine facial hair visible — without it, the user is working blind on the most visible part of the body.
THE HIGHEST-MARGIN GIFTING AND ADD-ON SKU IN THE WOMEN'S RANGE: Small, inexpensive to ship, visually attractive and genuinely useful. It performs well as a bundle component, a gift-with-purchase item and a standalone impulse SKU.
