A 50mm PLATE IS A PROFESSIONAL SPECIFICATION — MOST CONSUMER RANGES STOP AT 38mm: This is the width a salon uses on very long, very thick or textured hair, where a standard plate turns a service into an hour. Offering it puts a brand in front of an audience that currently buys professional-supply brands because the mass market does not make a tool that fits their hair.
THE ANTI-RETURN SKU FOR THICK AND TEXTURED HAIR — AND THAT IS A MARGIN ARGUMENT, NOT A FEATURE: Straightener returns cluster around one complaint: it did not work on my hair. A 110x50mm plate with a 230°C ceiling addresses exactly that segment. Every avoided return on a heated appliance is pure recovered margin, which is a number a category buyer will engage with immediately.
FULL SAFETY SET ON THE MOST POWERFUL PLATE IN THE LINE — LOCK, 60-MINUTE AUTO-OFF, FLOATING PLATE, DIGITAL CONTROL: The larger the heated surface, the more a retail buyer scrutinises safety. Carrying the same complete safety package as the 22mm entry model removes the objection before it is raised, and the digital readout gives the precise control a plate this size demands.
item details
Model. ： HS-623MAX
Business Model ： OEM / ODM
Voltage / Power ： AC100-240V‚ 50/60Hz‚ 65-80W
Plate Size ： 110x50mm
Plate ： Floating plate for smooth use
Control ： On/Off switch with digital display
Auto Power-Off ： 60 minutes
Heating Element ： PTC heating element, 3 mins to 230°C
Safety ： Lock function
Power Cord ： 360 degrees swivel power cord with hanging loop
